21 June 2012

... "There Goes Your Freedom of Choice, There Goes the Last Human Voice"... : Tom Petty (2002)


When Tom Petty and his band-for-life
the Heartbreakers, finished cutting this one, they knew they had audio-napalm on their hands, but no one knew if Tom could sell it the executives ("the suits") at their label. Tom played the completed studio track for the boys upstairs, not sure, but in his heart not caring, if his slash and burn ballad would blow up right there and be over. Or should I say, fodder for another fight.

As the song progressed during the meeting, the room grew quiter. There was dead silence in the conference room when the song ended. After a minute or so, one of the executives pulled himself together and remarked, trying to break the tension, "That's not about us, is it?" Now, more silence from the executives but one of their own had summed it all up. (Source: interview with Tom Petty in Peter Bogdanovich's comprehensive documentary on the band, Chasing Down a Dream).

Petty articulated, and the Heartbreakers brought home the message that real radio was dead to the children of the millenium. If these 21st century rules (see lyrics below) applied in 1957, Elvis Presley would be a retired truck driver who sang in church; Chuck Berry would be a local hero as a club act in St. Louis. There would be no Beatles, no Stones, no Motown. If the suits and the corporations won, my brothers and sisters born in the 50s, and everybody going forward, would be the new Lost Generations. And so it came to pass, we lost, but keep fighting. But I'll let Tom tell it.
__________________________
The Last DJ
by Tom Petty
Well you can't turn him into a company man
You can't turn him into a whore
And the boys upstairs just don't understand anymore
Well the top brass don't like him talking so much
And he won't play what they say to play
And he don't want to change what don't need to change
And there goes the last DJ
Who plays what he wants to play
And says what he wants to say
Hey, hey, hey
And there goes your freedom of choice
There goes the last human voice
There goes the last DJ
Well some folks say they're gonna hang him so high
Because you just can't do what he did
There's some things you just can't put in the minds of those kids
As we celebrate mediocrity all the boys upstairs want to see
How much you'll pay for what you used to get for free
And there goes the last DJ
Who plays what he wants to play
And says what he wants to say
Hey, hey, hey
And there goes your freedom of choice
There goes the last human voice
And there goes the last DJ

[Instrumental break]

Well he got him a station down in Mexico
And sometimes it will kinda come in
And I'll bust a move and remember how it was back then
There goes the last DJ
Who plays what he wants to play
And says what he wants to say
Hey, hey, hey
And there goes your freedom of choice
There goes the last human voice
And there goes the last DJ

4 comments:

Mac Dooley said...

"How much you'll pay for what you used to get for free
36 minutes ago"

Paco Malo said...

I analogized it to napalm and slash and burn tactics. Even your own troops stop noticing. This song is important because it shouts "Wake up?" to friend and foe alike.

Petty has done that, in one way or another, throughout his career. The link in the GCB post is to my write-up of Peter Bogdanovich's essential documentary cover the band's life cycle, with Petty always the guiding force.

Anonymous said...

TP stood his ground...even if it meant being reduced to local hero or retired driver. He remains the voice of the common man in a corporate world that overanylizes everything and overates it's own intelligence.

Paco Malo said...

Mike, please resend comment, Thanks, bro'.