If it's allowed to happen, every Beatles song ever recorded is going to be advertising women's underwear and sausages. We've got to put a stop to it in order to set a precedent. Otherwise it's going to be a free-for-all. It's one thing when you're dead, but we're still around! They don't have any respect for the fact that we wrote and recorded those songs, and it was our lives. (George Harrison, as quoted in J. Doyle, 2009)
And the free-for-all George predicted is upon us. I've been gritting my teeth for years as the practice of using classic popular songs in commercials has somehow become acceptable. Well, it's not acceptable to me. So before you stumble across a new commercial that has me cursing at the TV screen now and again, here's a chance to listen to another classic, from another era, that is being transformed into a lame product endorsement. This is the single that lead me to buy the monumental first Pretenders album. Here's their break-out single (with its old-school video), Brass in Pocket (1979). Revolution survived, but it's a truly timeless song. The jury is still out on whether Brass in Pocket can survive.